Marketing Analyst

Anaheim, CA
Full Time
Marketing
Experienced

Platt College Los Angeles consists of four Southern California campuses located in Alhambra, Ontario, Riverside and Anaheim. Platt offers certificate and degree programs in several subject areas including school of graphic design, business and legal studies, medical sciences, and information technology. Since our opening in 1985, Platt College has been dedicated to the principle that education is the foundation for personal and professional growth, and that students should have the opportunity to develop to their full potential.

At Platt College, our mission is to provide a balanced program of instruction for our students to help them acquire the specialized knowledge and skills they need to take advantage of exciting career opportunities in many of today’s in-demand fields. We at Platt College continuously update our offerings to best serve the needs of students and employers in today’s dynamic Southern California business environment.

We Offer:

  • Platt College offers a competitive and excellent benefits package providing medical, dental, and vision benefits for eligible employees and their dependents.
  • A highly competitive pay and eligible employees are entitled to receive paid vacation, sick leave, and paid holidays.
  • Professional opportunities in a growing organization.
  • Compensation Range: $ 62,400 /year +DOE

The Marketing Analyst is responsible for assisting the organization in the development and implementation of its marketing, business development, and public relations plans.

  • Develop and implement data analyses and reports to summarize marketing spend
  • Maintain and analyze reports and spreadsheets to identify trends, patterns and opportunities for spend optimization
  • Communicate and present analyses to management and execute proposed solutions based on findings
  • Manage and ensure all media assets are compliant and up-to-date when used on website, social media and other marketing outlets
  • Manage vendor relationships to ensure any/all campaigns are executed correctly and in a timely manner
  • Assist with direct mail, press releases, and public outreach efforts/events
  • Assist with administrative tasks as required.
  • Performs other duties as assigned
  • Operate within the highest ethical and professional standards, and demonstrate integrity when representing Platt College

Knowledge, Skills and Abilities:

  • Strong analytical skills and mindset
  • Strong familiarity with Excel and comfort working with datasets, including developing summary tables, graphs and other presentation materials
  • Experience using pay-per-click platforms (i.e., Google Ads, Bing Ads, etc.) preferred but not required
  • Proficiency in Microsoft Word, Internet Explorer, and Outlook required
  • Strong verbal and written communication skills
  • Ability to draw conclusions from analyses
  • Ability to work independently and as part of a team

Credentials and Experience:

  • Bachelor’s degree required, preferably in Data Science, Business or Economics
  • At least three years of experience in a related field preferred

Equal Employment Opportunity

In order to provide equal employment and advancement opportunities to all individuals, employment decisions will be based on merit, qualifications and abilities. Platt College Los Angeles, LLC does not discriminate in employment opportunities or practices on the basis of race, color, religion (including religious dress/grooming practices), creed, sex (including pregnancy, childbirth, breastfeeding and/or related medical conditions), age, national origin, marital or registered domestic partnership status, veteran status or military status, sexual orientation, gender, gender identity, gender expression, physical or mental disability, including genetic characteristics or genetic information, medical condition, ancestry, citizenship, or any other characteristic protected by state or federal law or by local ordinance.

 

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